In practice, digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.

Lean Six Sigma seeks to improve employee and company performance by eliminating the waste of resources and process/product defects. It combines the process improvement methods of Six Sigma and lean enterprise.

Data visualization is the practice of representing information graphically to communicate and contextualize data. It highlights important changes, patterns and trends using a visual format, such as charts, graphs, maps and plots, to help make data easier to understand.

Business analytics is the process of transforming data into insights to improve business decisions. Data management, data visualization, predictive modeling, data mining, forecasting simulation, and optimization are some of the tools used to create insights from data.

Financial analytics is the use of tools and processes to combine and analyze datasets to gain insights into the financial performance of your organization. Bringing together data from all your systems gives you a holistic view of your business and broader insights which help you to predict and improve performance.

HR analytics allows HR professionals to make informed decisions and create strategies that will benefit employees and support organizational goals. This has a significant impact on organizational performance, leading to as much as a 25% rise in business productivity, a 50% decrease in attrition rates, and an 80% increase in recruiting efficiency.

Empower your skills with MSB’s comprehensive Data Science program, unlocking the potential of data-driven insights. Additionally, master Tally and GST through specialized courses, gaining proficiency in financial accounting and compliance for a well-rounded skill set in the evolving business landscape.